Your logo is the visual emblem of your company and is the most essential item in your visual and marketing arsenal. This is first and foremost the only place to start in any campaign (big or small). The foundation of any print or website campaign is a succinct high quality logo that has a concept and class plus a certain amount of character and spunk, aka the brand. Something that leaves a lasting impression on you by way of concept, colour, shape, design, message or all of the above. Without a logo, it is almost impossible to create any quality advertising material that will be remembered. If you already have a tired old logo, then now is the time for a quick brand refresh that won't break the bank. Re-branding gives you the opportunity to re-market, reconnect and re-stimulate your market. Think of a business without a logo, like someone without a personality – boring from the customers' point of view and "next" is usually the response. So how much business are you loosing where potential customers are moving on to your competitors? Presentation is everything and your logo is the key! Logos are extremely special, highly condensed information forms or identifiers not an abstract representation and are corporate identifications that can also be based on a special typographical word treatments. Your logo may make or break your business in terms if the image and presentation, the trust and the professionalism portrayed, and capturing the eye of your target market and the masses. Who do you know that their logo sucks? I am looking for businesses to help that their logo and marketing material is old and tired. Is you logo just a plain ol' word? |
Logo Design
Subpages (14):
Advertising
Branding & Corporate Imaging (Corporate ID)
Educational Comedy
Fab Quotes
Logo Design Costs
Logo Design Essentials
Logo Design Theory
Logos
Packaging
Protect Your New Designs
Sign Design
The Importance of Understanding Company Logo Implementation
What Does a Graphic Designer Do?
Your Logo Makes All The Difference To Your Public Identity…