 Good Branding Humanizes a Company The idea behind a good brand is that it should be as accessible to a consumer as their best friend, their mentor, or a trusted advisor. Companies need to use their logo, website, and physical presence (print) to make this happen. Leaving behind stuffy fonts, static websites, and overly professional content is the best way to retool a company as young, fresh, relatable, and authoritative. Here is an example of a smaller piece, a folded DL brochure from NAI Harcourts, the before example shows you the image as (sorry if I sound like a snob here), you couldn't care less about your business, or the temp designed it in MS Word. Great start. This is where I come in and humanise your business brand. Take a look at the after, it's corporate, highly professional, appealing, and human with quantifiable benefits. Looks great when folded. Would you put your business this way now? Below is another example of applying graphic design skills to a great magazine publication called CanTeen.
You'll see before and after example thumbnails and files below.
When I took this over, I upgraded the before a little from their then current look. They liked what I did so much, they asked me to embark on design upgrade in parallel to the main publication. Hence, the after example was born. Much more fresh, upbeat, modern and vibrant (with a great feeling), instead of the older, grungy, old-school graphic design approach. This immediately gave CanTeen more market presence and hence the publication's circulation grew from the XClint branding effect.
The thumbnails will expand the cover only when you click on them, but you can download the full files by clicking on the files below... what do you think of the graphic design transformation?
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