WAYS TO INCREASE PROFIT AND EFFICIENCY 


A retail shop window is often the only information a potential customer has to decide if the shop is worth visiting. If looking inviting and appealing, then the customer will go further, however if the window looks dull, boring or just not relevant then the customer just keeps on walking. Your logo and images are your shop window to the world and will affect the decision of your customers to look further or move on.

• Be appropriate and aesthetically pleasing – a reflection of your company’s true credibility.

• Be original, unique, distinctive, clean and simple (less is really more) – nothing can compete with an original logo.

• Reveal your company core message – build trust through a professional business look.

• Illustrate your key benefit with strong typography (font) – targeting your market.

• Be easy to remember, have a concept, a message, a reason or a strong name that is recognisable – giving you a marketing face to your business which continues to market your business when you are not there.

• The creativity in designing a logo is not focusing on the subliminal—or the art—it’s in making an impact. 

• Be provided in versatile industry-standard formats for future use in print, web, 
signs and in-house use – saves you money in the future.

First of all you need to find an experienced designer that specialises in logo and brand designing. Too often I see graphic designers who are a jack of all trades... a professional logo designer can do wonders with a little information about who you are, your message and who your audience is, to gain you more business through your branding. Your logo is the main weapon in your arsenal and creates the first impression, of not just who your company is, but how trustworthy it is – and in turn, how much a consumer will open up. Branding is your image, if you use creative innovation, you can really connect to your market. Use your new logo as your main weapon in your arsenal, 
it sets the tone of everything!